On July 23, 2025, the Faculty of Industrial Education and Technology (FIET), RUTS advanced student entrepreneurial skills by organizing a creative idea exchange activity, “Brand Identity #1–2: Building Your Brand Persona,” under the project “Developing the Technology and Innovation Ecosystem to Accelerate Entrepreneurship.” The event was held at the activity area of RUTS Walking Street “Nad Nai Suan Market.”
This activity followed the “Class to Work Platform” concept, emphasizing the application of classroom skills in real-world settings. The event featured Mr. Montanorn Wattanakul, a lecturer from the Mass Communication Technology program at FIET and an expert in brand development, who shared experiences and key techniques for creating a strong, distinctive, and audience-focused brand identity.
Students learned the fundamentals of brand development, brand storytelling, target audience analysis, and the deeper understanding of brand value. The activity effectively combined knowledge and creative thinking, providing a practical and inspiring experience for students aiming to confidently pursue a career as entrepreneurs.
